Armin Mutscheller,
Graduate Translator
EDITING AND
PROOFREADING
Do you sometimes wonder about the many mistakes you come across in German online and print media these days? The causes are manifold: A lack of language skills, blind faith in technical aids such as predictive typing or AI, too little time, no more language role models – and sometimes indifference. Indeed, nicely written and error-free content is a company’s showpiece and an important factor for Google ranking. SEO starts with the quality of the content, not with synthetic insertion of supposedly relevant search terms. For example, breaking up compound nouns using the infamous “Deppen-Leerzeichen” (= idiot’s blank space) in German content does not improve Google rankings – quite the opposite is true.
Editing and proofreading
Perhaps you have already laid the foundations for efficient product language, but would still like to give your copy the right polish or eliminate any undetected errors. I am happy to help with all my experience as a German copywriter and editor. This fine-tuning also benefits translatability. In the course of my career, I have accurately translated millions of words into German content, and I know what counts.
Copywriting
You provide me with keywords, ideas and background information on your products and objectives. From this I create German copy that is right on target and gets readers excited about your product. No matter whether you need a brochure, flyer, website, microsite, advertorial, white paper, presentation, social media campaign or advertising letter. Unlike sterile AI results, each of my lines exudes the human touch that is essential in marketing (and not only there).
SEO
In order for editing and proofreading to bear fruit quickly, the text must be found by Google and placed as high up as possible. Small changes to the choice of words and sentence structure are often enough to achieve this without distorting the text. If these “cogwheels” are not adjusted correctly, the text will not reach its audience to the desired extent, no matter how brilliantly it is formulated.
HOW CAN I HELP YOU? PLEASE GET IN TOUCH!
Please fill out the form and let me know the source and target languages, the desired delivery date and other details of your request. On work days you will receive an answer on the same day.
